Privacy Policy

Last updated: 1 January 2026

Welcome to itsnowornever.org.uk. We are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website, which provides information and reviews concerning non-UK licensed casinos.

1. Information We Collect

We may collect and process the following data about you:

• Personal Identifiers: Name and email address, only when voluntarily submitted via contact forms or newsletter subscriptions.
• Technical & Device Data: Internet Protocol (IP) address, browser type and version, operating system, and hardware model.
• Usage Data: Pages viewed, time spent on the site, links clicked, referral sources, and interaction with affiliate content.
• Tracking & Cookie Data: Data gathered through cookies, tags, and similar tracking technologies.

2. How We Use Information

We use the data we collect for the following legitimate business purposes:

• Affiliate Tracking: To register referrals and track outgoing clicks to third-party online casinos, enabling commission verification without identifying you personally to operators.
• Analytics & Performance: To evaluate how visitors navigate our site, identify popular content, and optimise user experience.
• Site Improvement & Maintenance: To monitor technical functionality, troubleshoot errors, and enhance the security of the platform.
• Communications: To respond to your direct queries or send requested updates (where express consent has been granted).

3. Cookie Policy

We use cookies to distinguish you from other users and improve your browsing experience. The cookies we deploy include:

• Strictly Necessary Cookies: Essential for the core operation of the site and security.
• Performance & Analytics Cookies: Used to collect anonymous data on how users interact with our content (e.g., Google Analytics).
• Affiliate/Tracking Cookies: Placed by us or third-party affiliate networks to monitor clicks directed to external casino platforms.

You can manage or disable cookies via your browser settings. However, disabling certain cookies may affect the functionality of the website. For further details on cookie control, visit aboutcookies.org.

4. Third-Party Links

itsnowornever.org.uk functions as an informational affiliate platform and features hyperlinks to independent, non-UK licensed gaming sites and third-party partners. We do not own, control, or operate these external websites. Once you click on an external link, you leave our site and become subject to that third party's terms, conditions, and privacy policies. We accept no responsibility or liability for the privacy practices, content, or data protection standards of these external entities.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you possess rights regarding your personal information, including:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can require us to correct inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data under certain conditions.
• Right to Restrict or Object: You can restrict or object to the processing of your data based on legitimate interests.
• Right to Data Portability: You may request the transfer of your data to another service provider.

If you wish to exercise any of these rights, or if you are dissatisfied with our response, you have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner's Office (ICO) at ico.org.uk.

6. Data Retention

We only retain your personal data for as long as is strictly necessary to fulfil the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements. Anonymised technical and analytics data (which does not identify an individual) may be stored indefinitely for statistical and site development purposes.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection representative at:

Email: privacy@itsnowornever.org.uk